Does My Website Need a Blog?
When it comes to ranking on popular search engines, blog content is one of the most critical factors.
Do I need a website? Does my website need a blog? How important is website content and blogging for SEO? Clients ask me these questions often. To some, it may seem like a no-brainer, but many businesses still don’t know the value of having a website with a blog.
When it comes to ranking on popular search engines, blog content is one of the most critical factors. Today, I’ll discuss some of the HUGE benefits your business will receive by including an SEO optimized blog on your website.
What Will a Blog Do for Me?
Blogs can do so much more than just tell your story or explain your business aspects to clients. A blog is a powerful marketing tool. This is because search engines like Google and Bing will rank websites based on the content that they contain. Here are some examples of what an SEO optimized blog can do:
Maximize your online presence - Blogging allows you to target the keywords that consumers use to find your business. They also help you rank for answers to your audience’s questions. When someone asks about your industry or products, having the words or phrases they use on your site will help you rank.
Keep in mind: a webpage ranks, not the whole website. So to place as high as possible, you need to build out your website’s content. Blogging is a great way to do this.
Increase the chances of qualified traffic and leads - Blog posts are also great at targeting longer search queries. Known as “long-tail keywords,” these phrases are what a searcher usually types into a search.
Although they don’t have the same search volume as broader keywords, they have their benefits. Posts targeting more specific, long-tail keywords typically generate the most useful leads.
Plus, if you’re targeting a less competitive keyword, you’re more likely to rank higher and get more clicks.
Boost your website’s authority - Keep in mind, blog posts aren’t always going to generate qualified traffic. But they will undoubtedly increase the value search engines assign to your site. This is known as “rank.” The higher a page ranks, and the more people click the blog, the more authoritative it is in Google’s eyes. This moves it up in the search results. Higher placement on search pages equals more consumers seeing your company as a trustworthy, reputable authority online!
Get an SEO Blog for Your Website.
What are you waiting for? Your customers are searching for your services and products online RIGHT NOW. If you are not ranking in the search results, then they are going to your competition.
Let Karnes Consulting help you with your digital marketing strategy. Our team has years of experience in many different industries. We specialize in Search Engine Optimized Content Creation and Copy Writing, Digital Marketing and Social Media Marketing, and Website Design and Development. Contact us today!
