Restaurant Social Media 4 Hacks to (Double Your Results)
Today I’ll be sharing four ways to Double your social media marketing results.
1. First things first, you must have consistency in all your marketing and your social media is no exception. Who are you? What do you stand for? What do you deliver? Even without professional help, it’s possible to create consistent message and imagery for your business. It allows your brand to become more than just a place to eat and drink and helps guests to relate to your business outside mealtime. Use social media as an extension of the guest experience and solidifying your brand loyalty through social media!
2. Everyone love to be praised, and it’s no wonder many of the social media accounts I see only respond to the good and ignore or remove the bad. This is a mistake, good or bad, you MUST respond to all customer reviews! By addressing negative reviews and showing appreciation for positive ones, you can create a transparent and friendly persona online. Don’t be afraid to talk about your flaws and make a public attempt to improve upon them. Use negative reviews as an opportunity to learn about your business and to turn naysayers into your next brand advocates. Even if you're not able to address every post, you should address your disgruntled customers ASAP and to try to turn that relationship around.
3. Use Video! This is a must on all platforms. People are 75% more likely to engage with videos on social than with text. Don’t be afraid here, you don’t need a professional crew and equipment to produce fun engaging videos. Most smart phone cameras are all you need. Make sure the lighting is good and hit record! Film anything that you think might capture your brand.
4. Lastly, Ask your customers questions on your social media! Improve engagement by asking fun questions and encouraging responses. Followers are more likely to remember the content of the post if they interact with it in some way. Ask questions like "fill in the blank," "what is your favorite item?" and "what item would you like to see on our menu?" to inspire followers to engage with your posts and to interact with you rather than simply continuing to scroll down the page.
What sort of social media engagement results are you currently seeing in your restaurant?
Well, that’s it! four ways to Double your social media marketing results.
