Do I need Social Media Marketing
I’ll cut right to the chase: your business desperately needs a social media presence. It doesn’t matter if you operate a local shop or a national company. Social media is an essential piece of today’s successful marketing strategies.
With over three billion people worldwide using social media every month and engagement on the major platforms increasing annually, how could you not be on social media?
Social platforms help you accomplish many tasks more efficiently. You can engage with your customers, increase awareness of your brand, and even boost your sales. But the three areas where this type of marketing is most effective are in demonstrating your authority in a field, showing leads who you are, and engaging with your existing customers.
Show Authority in Your Field
Because of the internet, learning and finding information is easier than it’s ever been. Customers are becoming savvier and are more discerning about the businesses they support. Before making decisions, most do a quick search to browse your website and social media.
What will they find? An empty storefront, a messy shop, or a rich source of organized information? Setting up professional profiles that are updated frequently with useful content will build your brand’s authority.
Competition is fierce; you have to make an excellent first impression. Showing that your business is trustworthy, knowledgeable, and approachable is essential and social media is a great way to do this.
Look for ways to demonstrate your expertise and leadership in your industry and share that evidence on social media. By showing what your business offers and values, you will establish confidence in potential customers.
Show Leads Who You Are
If people know your business exists, how can they become your customers? Social media can significantly boost your visibility. This will help you reach a much wider audience than before without using a large amount of time and effort. And the best part, it’s free to create business profiles on all the major social networks.
There is no denying that social media content gets attention. But, it’s easy for consumers to get overwhelmed with all the noise on Facebook, Twitter, Instagram, and other social media platforms.
So much of the content you see from companies is promotional and adds very little value for those who are consuming it. The secret? You have to create content that helps your potential customers.
How can a company create relevant content in such a crowded space? Easy, define what you want to get out of social media to develop a social media strategy for brand awareness. Do you want new customers to discover your services? Do you hope to bring more local shoppers into your stores? By keeping your strategy specific, you can determine which social media channels and techniques best fit your business.
Engaging with Current Customers
One of the most valuable things that social media adds to your business is communication. It opens the conversation and allows for instant interaction, relationship building, and customer loyalty. This is truly invaluable in today’s on-demand environment.
At Karnes Consulting, our mission is to help REAL people accomplish their business goals. We offer Search Engine Optimized Content Creation, Copy Writing, Digital Marketing, Social Media Marketing, and Website Design and Development. Let us be your partner in expanding your business. Contact us today!
